Pricing
The aha was free.
Generation is free — the full divergence, no card. You pay when you want the position enforced: live on your agents and on every PR.
01
What Pro runs. On every commit.
The subscription isn't a feature unlock — it's the loop running continuously. PREVENT by serving your brief before every agent output. GENERATE bespoke on-brand components self-validated against the divergence engine. CORRECT what drifts before it merges — automatically, in the loop. Brand-as-CI: every pull request gets an on-brand status and a drift comment with a one-step fix.
validate_designToken, contrast, and voice conformance — deterministic. Catches raw hex, off-scale spacing, off-brand words the moment an agent writes them.
grade_visual_qualityA vision judge scores the rendered screen on hierarchy, type, spacing, color, and coherence — it catches “on-token but still looks generic.”
validate_copyBrand voice enforced on the words, not just the pixels — every heading, button, and error message.
propose_tokenWhen no token fits, the agent proposes one for review instead of inventing a raw value off-system.
drift reportA conformance score tracked over time. See exactly when, where, and how far the product slipped.
generate_componentOn-brand components generated over MCP, self-validated against Variel's own divergence gate before they return — a competitor recoloring templates can't match a gate that measures structural distance from your position.
The aha was free. Pro buys the loop running on every commit — not access to what you already saw.
02
Free to fall in love. Paid to keep it.
Generation is free. Enforcement — live on your agents and on every PR — is what Pro adds.
- A real brand from a real positioning interview
- See every divergent route, not one safe default
- Refine it and export the kit — yours to keep
- 1 brand · 10 generations a day
- Your agents read your brand live over MCP
- validate_design blocks off-brand output before it merges
- Unlimited brands, every one enforced
- Prove it in public with your on-brand badge
- 200 generations a day
- Generated with our most capable model — higher-fidelity routes
- Everything in Pro, per seat
- One shared brand across every teammate
- Enforcement on by default for the whole org
- Org-wide drift dashboard — drift across every brand, in one view
- SSO and a security review on your terms
- Volume pricing as you scale
- A direct line when you need it
- We connect your agents with you
03
This is what on-brand looks like.
Every token below is rendered from the same brand object the loop enforces — the system, dogfooding itself.
RENDERED FROM VARIEL’S OWN TOKENS
This is what on-brand looks like.
Every swatch, type ramp, and component below is rendered from the same brand the prevent → generate → correct loop enforces — the system, dogfooding itself.
On-brand by construction.
Brand token resolved
Every value here — spacing, radius, shadow, color — is a var(--*) token enforced by the system. No hex, no guesses.
Checkout opens soon
The amounts above are real — checkout opens shortly. Generate, scan, and export free meanwhile; Pro turns on the loop when checkout is live.