Claude Code setup
Add Variel to Claude Code.
One command wires the Variel MCP server to Claude Code. Your brand is served live — tokens, voice, and enforcement — before the first line ships.
01
Install
Run once in your project:
claude mcp add variel -- npx -y @variel/mcp-server
02
Generate a brand from the agent
Ask Claude Code to run generate_brand_kickoff — give it a one-line brief or a repo URL. Variel returns divergent brand directions as links. Open them, pick one, and your key is minted. No signup required.
Ask Claude Code to run:
generate_brand_kickoff
Describe your product in one line, or paste a repo URL. Variel returns /k/<token>/<index> links for divergent brand directions — open them, pick one, and your key is minted.
03
Bring or mint a key
Already have a Variel brand? Run variel-mcp login in your terminal to pull your key, or replace the placeholder with the key from your Variel dashboard.
Run once (with key):
claude mcp add variel -e BRAND_API_KEY=vrl_… -- npx @variel/mcp-server
Run variel-mcp login to pull your existing key, or find it in your Variel project dashboard.